MSS offers affordable, multi-sponsored, 'near custom' market research to help marketers develop tools to optimize their brand’s direct to the trade marketing and sales programming to drive brand recommendations at the point of purchase. Over the years, MSS has quantified and validated the importance of the "Influencer" and his critical role in driving sales to consumers at the point of purchase.
The MSS mission is to offer our clients affordable, strategic and tactical research solutions in both a multi-sponsored and custom format, focused on gaining insight around the Influencer and Shopper (Consumer) relationship at the point of purchase.
We focus on the Influencer...
MSS places emphasis on solid research as the basis for the development of marketing programs targeted to Influencers who reside at the point of purchase, like: Bartenders, Pharmacists, and Hairdressers. Our research is designed with its end use in mind and is the guiding force for all marketing strategy and implementation. MSS performs at the very highest standards of research protocol and provides a wealth of actionable information to makers of everything from beverages to pharmaceuticals, at a cost-effective price. MSS studies specifically:
Help marketers understand their brand's Influencer to encourage greater recommendations, ordering or distribution of their brand.
Equip clients with the tools and tactics to develop and implement custom trade marketing and sales solutions to ensure that the Influencer recommends their products first when given the opportunity.