Our business relies on trends; being in front of them - in fact creating them! Did you see cachaça emerging? We did.

Did you see the trend to mixed shots? We did.

MSS has impaneled on-trade and off-trade key influencers who can provide you a real time understanding of what’s going on in the beverage alcohol business where brands are hand sold and affinity is developed. When you subscribe to Knowledge Now you will receive:

Retail Sales Professional:

Do you want to glean “real time” insights and information about your products at the point of purchase?  In other words, to hear first-hand shoppers' reactions about them, and why they buy or don’t buy them when shopping and interacting with a retail sales professional?  MSS has solved this problem for you!

MSS maintains a number of qualitative “real time” retail sales professional panels designed to deliver “real time” insights for mobile devices, home appliances, tablets/slates/notebooks, cameras, ink jet printers and TVs.  The panels are available in the United States and Canada. 

MSS has impaneled and established working relationships with highly influential retails sales professionals in the major retail stores (and carriers for mobility) and speaks with them daily about the “goings-on” in the categories.  We speak via phone, chat, social sites, text, twitter, email, and occasionally through in-person visits. We also hold monthly symposia with leader members from the panels.  They respond in their own words, daily, to a rotating series of questions (which change over the course of the year); and subscribing clients to our Knowledge Now panels can also embed proprietary questions that are reported to that client only. 

If you are conducting costly ad hoc groups or IDI’s from time to time focused on narrow or broad topics, or those focused on broad topics; access to MSS’ Knowledge Now panels is an extremely cost efficient substitute to these engagements.  Further, we can also provide virtual access to the panel members for chat sessions and groups at additional cost for very specific ad hoc needs.

Panels

Online Bartender Panel:

52,000* nationally representative bartender respondents built from 375,000 screeners administered in five years of bartender tracking. Respondents reside in Top 12 markets and among six account types. Panel access provides our clients with cost efficient research for ad hoc needs.

- Concept testing

- Targeting questions

- Positioning and message points

- Trade programs

- Effectiveness measurement of current marketing programs and products

- Perceptions: The attributes and benefits of your products and those of your competitors

- Habits and practices, usage and awareness

- And much more...

*NOTE: US Bartender population per 2008 IRS Tax Rules estimates 470,000 bartenders.