Buzz / Launch Optimization Tracking Study

The MSS Launch Optimization Tracking Study provides relevant and near immediate diagnostics in terms of "buzz" generated approximately two weeks after a new product enters the market. A multitude of metrics are collected around recommendation, competition, best features, returns, support, and more...

MSS is continuing to build a robust normative database of new introductions in the Mobile Device category to help brands manage expectations among Retail Sales Professionals to implement defensive strategies and tactics in the face of major competitor new product launches. This is just one category for this most important and timely information as MSS is implementing new Launch Optimization categories throughout the year.