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MSS not only provides continuous monitoring of share of Influencer mind within the Communications category via our Wireless Device Influencer and Operating Systems Influencer Studies, we also provide very robust measurement within the IT space as well via our Netbook Influencer, Notebook Influencer, and VARs Influencer Studies.
Given the pace of change realized within the wireless arena, MSS offers two continuous tracking measures among Influencers of both Device and Operating Systems. But there is also a convergence among the traditional notebook category given the increased prevalence of Netbooks where the wireless salesrep also has a strong influence for many customers. Learn how you can message your brand’s strengths to gain a larger share of recommendations.
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Wireless Device Influencer Study
The majority of consumers are not confident in purchasing a complex mobile telephone device without direction; consequently many consumers rely on direct and indirect retailers for their expert opinion. As a rule, wireless retailers are focused and knowledgeable about service providers’ brands, device brands, and operating systems - and they know the best brands.
MSS conducts studies that target the powerful influencers of major wireless retailers.
FREQUENCY: Continuous
SAMPLE: 13,000
TREND: up to 4 years
COUNTRIES: US and 13 International |
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Wireless Operating Systems Study
One should never put the cart before the horse… for some Influencers (and consumers alike), the Operating System for a wireless device is more important than the device itself. MSS tracks the penetration and impact of the Operating System among those most important to a wireless OS provider – the person at the point of purchase, the Influencer.
FREQUENCY: Quarterly
SAMPLE: 8,000
TREND: up to 4 years
COUNTRIES: US and 13 International |
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Netbook Influencer Study / Notebook Influencer Study
MSS has been tracking the increased presence Netbooks have been capturing within the Wireless channel. The convenience and power of these “mini-notebooks” cannot be denied. Consumers are increasingly opting for these “wireless” communication devices to stay in touch at all the hot spots. However, while the Netbook phenomenon is gaining traction, Notebooks remain a stalwart of choice. MSS captures the impact Influencers have on each brand of these two devices at the point of purchase.
FREQUENCY: Bi-Annual
SAMPLE: 2,700
TREND: 1 year
COUNTRIES: US and 2 International |
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VARs (Value Added Reseller) Influencer Study
Value Added Resellers are out there making recommendations on which systems and software are utilized in the infrastructure of many companies. MSS has seen their relevance grow over the past few years as more and more companies outsource their IT needs to save on budget and meet ever increasing profit goals. These professionals could be recommending your brand as the solution more often. The question is, do you know how to get them to do so? Do you know what they are recommending and why? Do you know how your brand compares to other competitors in the market? MSS captures the impact these Influencers have on each brand at the point of purchase.
FREQUENCY: Annual
SAMPLE: 1,100
TREND: up to 3 years
COUNTRIES: US and 2 International |
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