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Methodologies

MSS has a wide variety of tools at our disposal to assist you on a global basis with your research needs including experience and expertise in a multitude of both Quantitative and Qualitative research methodologies as well as Mystery Shops and Audits. Employing a variety of methodologies among B2B and consumers alike, MSS has helped clients achieve their objectives of gaining clear insights and prescriptive guidance on how best to market their brands.

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Qualitative Methodologies

Quantitative Methodologies

Mystery Shops and Audits

 

Knowledge Now / Panels

The MSS Knowledge Now and On-line Bartender Panels are unrivaled within the industry with respect to not only the quantity of the members empanelled, but the quality as well. Relevant and topical insights are provided weekly through our Knowledge Now products. In addition to our Bartender Panel, MSS maintains a number of qualitative “real time” retail sales professional panels designed to deliver “real time” insights for mobile devices, home appliances, tablets/slates/notebooks, cameras, ink jet printers and TV’s.  These panels are available in the United States and Canada.

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Popular Drinks

For any supplier looking to increase their presence in the on-premise, this study is a must! Discover what bartenders already know: which drinks are “HOT” and which are not!

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Launch Optimization Tracking

What’s the buzz? The MSS Launch Optimization Tracking Study knows. Gain immediate diagnostics on a new product launch approximately two weeks after it enters the market… and then compare expectations against a very robust normative database of new introductions.

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Global Capabilities

MSS has experience in over 17 categories in over 30 countries... Come check out our global research capabilities!

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