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What keeps the world moving? Cars and Trucks do, as millions of miles are driven every day. To keep both passenger and commercial trucks rolling along, Influencers are out there making recommendations on which tires to purchase when the old ones are bald or which type of oil to use when the little red light comes alive on the dash.
The MSS Transportation Studies will target these influencers found in tire outlets, auto stores, quick lube establishments and more. Wherever parts for vehicles can be purchased, there is a person behind the counter recommending which ones consumers should buy. The marketer of these products will gain vast knowledge of these Influencers, the impact they have on consumer purchases, and what marketers can do to increase their share of product recommendations.
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Passenger Oil / Lube Influencer Studies
Influencers in auto parts stores and quick lube shops are recommending oils to consumers every day. What’s the perfect blend of messaging to get your brand recommended more? How do the salespersons, or influencers at the point of purchase for an oil brand like to learn about oils? What types of programs would incite these ambassadors of oil to recommend your brand more often… incentives like contests or cash or training and recognition? The MSS Passenger / Oil Lube Influencer Study can tell you!
FREQUENCY: Annual
SAMPLE: 3,500
TREND: up to 5 years
COUNTRIES: US and 6 International |
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Truck Oil / Lube Influencer Studies
Heavy duty trucks are a valuable asset… so too are the lubricants used for their maintenance. What do the professionals responsible for recommending oil brands to truckers in need think about your brand? What are the strengths and weaknesses of your brand compared to the other lubricant brands available in the market?
And you can't forget about impressions among the other professionals having an impact on ultimate purchase. For we know influence is not just among the salespeople at the counter, but also among a secondary influencer within this category… fellow truckers. The MSS Truck Oil / Lube Influencer Study will provide you with the information among both these Influencers that you need to most effectively position your brand among to increase share of mind and recommendation.
FREQUENCY: Annual
SAMPLE: 2,500
TREND: up to 3 years
COUNTRIES: US and 6 International |
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Passenger Vehicle Tire Influencer Studies
With the plethora of tire options available to tire consumers today, the importance of the Influencer at the point of sale has become ever more paramount. The MSS Passenger Vehicle Tire Influencer Study will measure your brand’s and competitor brands’ shares of recommendation and identify drivers of recommendations in mass, major national and regional chains. This information will prove vital for increasing your brands share of mind and subsequent consumer recommendations among the all important tire salesperson / influencer.
FREQUENCY: Annual
SAMPLE: 3,500
TREND: up to 5 years
COUNTRIES: US and 3 International |
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Truck Vehicle Tire
Influencer Studies
Whether they’re buying for the long haul or sticking local, tires are what literally keep heavy duty trucks rolling along our roadways. When new tires are needed, Truckers are going to look for advice from two people; one, their fellow trucker companions and two, the person behind the counter at the tire shop.
The MSS Truck Vehicle Tire Influencer Study will provide you with the information among both these Influencers that you need to most effectively position your brand among to increase share of mind and recommendation. Information like what is your brand’s perception, what are the strengths and weaknesses of your brand, what drives a recommendation for your brand, and more.
FREQUENCY: Annual
SAMPLE: 2,500
TREND: up to 2 years
COUNTRIES: US and 3 International |
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