Bartender Lifestyles...

Ever wonder what the average bartender at the local watering hole, casual or fine dining establishment might look like?  MSS research shows it would be a mistake to craft a marketing program targeted at the current generalization of this population - ne’er-do-wells just bartending to make some extra money.  Take a deeper look at just who they are and what makes them tick in MSS’ deeply insightful exploration of this often times maligned professional.

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Casual Relationship and Key Driver Importance Measurement...

Stated importance and derived importance… which one is the most important?  Read here how MSS uses both measures to help provide the insights you need to drive recommendations of your brand among the all important influencers at the point of sale.

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Continuous Channel Tracking - How to Influence Retail Salespeople to Recommend Your Brand...

Retail sales people influence your brand.  But how do you influence retail salespeople to recommend your brand and not your competitors’ brands? Channel managers face this question daily.

Here’s the good news.  Continuous channel tracking provides you with indispensable information about retail salespeople. This white paper explains how continuous channel tracking can be used to effectively influence retail salespeople to recommend your brand more often.

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Mobile Device Management - VAR Channel Tracking

VARS play an important role in recommending and selling MDM software and service to enterprise decision makers.

VARs can be a valuable sales force, when they promote your company’s MDM (mobile device management) software and service.

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